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Pink Elephant Resources | Soft Porn on CBS Networks: Victoria’s Secret Swim Special 2015
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Soft Porn on CBS Networks: Victoria’s Secret Swim Special 2015

Victoria's Secret is Porn

23 Feb Soft Porn on CBS Networks: Victoria’s Secret Swim Special 2015

  • We know Victoria’s Secret; it’s to do whatever they can to sell product
  • We know Victoria’s Secret; selling women is their marketing strategy
  • We know Victoria’s Secret; it’s Porn

 

With the steady increase of consumerism along with the rapid growth of technology over the last several decades, it has become increasingly more difficult to regulate the images we see on a daily basis. However, it is possible to be strategic about what comes across a computer screen with software like covenant eyes, which we highly recommend, but sometimes it’s difficult to anticipate commercial ads on TV as they appear. Regulations on what can and can’t be displayed on our televisions is becoming increasingly more alarming and much more difficult to anticipate. We take the stance that such advertisements and shows like those of Victoria’s Secret’s Swim Special should be boycotted for indecent exposure and manipulation of the younger generation toward an improper perception of reality. It is important that we be educated first, so let’s take a quick look through Victoria’s Secret’s history.

When Roy Raymond, in the mid-1970s, decided to make a change to the way men would purchase lingerie for their wives, his intent was one of privacy and comfortability.  As the market found a demand for a different type of undergarment, Raymond filled the supply. The name Victoria was chosen strategically in association with the respectable history placed upon the Victorian Era; “outwardly refined, Victoria’s “secrets” were hidden beneath,” one writer puts Raymond’s vision.[1] 40 years later, we find all of Victoria’s secrets revealed across the windows of their stores, littered throughout social media, in a routine catalog that makes multiple attempts to stop on the receivers end from being delivered to their front door, and for the last 14 years on Prime Time Television in the homes of 14.4 million viewers[2]

Roy Raymond’s Victorian secret isn’t a secret anymore!

Victoria’s Secret is not inherently bad in the product it sells, but rather in the way it is being sold. Let’s remain very clear on this distinction and focus more on the companies’ marketing strategies. It is very important that Christian men and women stand up for the way they want the stores that they shop from to market the products they purchase. This very well may call for a redirection in which stores we choose to place our finances within, but product aside we need to change first the images we consume on a regular basis.

According to Ed Razek, Victoria’s Secret’s head marketing director and the man who has hand picked all of the models for the last 15 years, Victoria’s Secret does not “do salacious shots that women would not like.” While Lexie and Lindsay Kite, identical twin sisters who have PhD’s in the study of media and body image, call ads and shows like that from Victoria’s Secret, “normalized porn.”[3] They go on to say, “Victoria’s Secret represents a crazy, fun-house mirror reflection of those values – a fake form of power. When the desire only to be desired is our No. 1 priority, we lose ourselves, our control, freedom, happiness, and worth.”

The more Christian Men and Women train their eyes to search for the types of images that Victoria’s Secret’s marketing department produces, the less we are posturing our hearts to love those whom are in front of us on a daily basis and the more oppression young women find in their personal appearance. When we watch these types of broadcasts and look at these images, we are quickly supporting the manipulation and selling of women, who also desire someone that will genuinely love them for who they are and not how they appear.

Previous Victoria’s Secret fashion shows, like the upcoming Swimwear show this Thursday night, have been jam packed with glitter, balloons & tween pop stars such as Justin Bieber and Taylor Swift. If we simply remove the skewed super models in inappropriate clothing, then this event sounds like the best birthday party any 13-year-old girl could every dream of. And while the PINK line at Victoria’s Secret is “technically” for college girls, a Victoria’s Secret executive claimed it’s actually designing for a younger audience in mind. “When somebody’s 15 or 16 years old, what do they want to be?” Chief Financial Officer Stuart Burgdoerfer said at a conference. “They want to be older, and they want to be cool like the girl in college, and that’s part of the magic of what we do at Pink.”[4] It’s time to start being honest about who these products and events are directed toward, so that we can influence the next generation in the way that they should be going instead of the way popular marketing is leading them. Victoria’s Secret is slowly but surely making pornography a regular site in our malls and on Prime Time television. The CFO of Victoria’s Secret said what anyone who sees their marketing could guess – they are targeting young teens while not claiming it publicly. Is this the company that we want the next generation to take self-esteem lessons from?

Let’s be honest and address the fact that it doesn’t take nudity to stimulate a young boy’s imagination and skew a girl’s perception of herself. If men are sitting down to watch these types of broadcasts, it’s not because they are having a hard time finding their wife a birthday present. And the exposure of a young boy or girl to their parent viewing this content immediately puts a stamp of approval upon these warped images that will shape the way men look at women and the way women feel about themselves. We do not need to boycott Victoria’s Secret stores, but we do need to advocate for a healthy view of humanity that is consistent with real, God-given love. We have to stand up against such events like this for the sake of showing the rest of the world the love that they truly desire that only Jesus can quench.

19-year-old Kylie Bisutti, who later wrote a book titled, “I’m no angel,” was the only one picked out of ten thousand contestants to become a Victoria’s Secret Angel. She realized fairly soon after that what she was doing was not what she thought she signed up for. After being instructed to pose seductively over and over again, she quickly realized what was happening and says, “That’s when it hit me. I was being paid to strip down and pose provocatively to titillate men. It wasn’t about modeling clothes anymore; I felt like a piece of meat.”[5]

 

The world doesn’t need Victoria’s Secret to use the sale of women to sell to women.

We know Victoria’s Secret; it’s to do whatever they can to sell product.

We know Victoria’s Secret; selling women is their marketing strategy.

We know Victoria’s Secret; it’s Porn.

 

Stand with us against these broadcasts and marketing strategies that are turning our screens and streets into a constant gallery of pornography.

Share this post and boycott this event by doing more than just not watching it.

Join our movement and sign up today to Join 1 Million Men & Women that have committed to living a pornography free life.

We hope and pray for a clean and healthy church that will live out the example of Jesus in the world through authentic love.

 

 

 

[1]slate.com/articles/business/when_big_businesses_were_small/2013/10/victoria_s_secret_founding_roy_raymond_had_a_great_idea_but_les_wexner_was
[2] http://articles.latimes.com/2013/dec/11/entertainment/la-et-ct-tv-ratings-victorias-secret-fashion-show-agents-of-shield-20131211
[3] http://www.beautyredefined.net/victorias-little-secret/
[4] http://www.beautyredefined.net/victorias-little-secret/
[5] http://nypost.com/2013/04/24/i-gave-up-modeling-for-god/

 

 

 

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